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THE
MARKETING GROUP
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MARKETING GROUP are the experts in creating and implementing
strategic marketing partnerships, promotions, awareness/branding
campaigns, and sales initiatives targeting the upscale
consumer both in New York and throughout the country.
TMG provides two main services in the Theatrical Industry.
We are Press Agents for National Tours of Broadway and
Off-Broadway shows, including the development of the marketing,
advertising and publicity for national and international
markets. We also develop marketing and promotions for
Broadway and Off-Broadway shows in New York. With offices
in New York, Chicago and Los Angeles, TMG currently represents
the Broadway productions and national tours of The
Producers, Hairspray, Movin' Out, Mamma Mia!, Thoroughly
Modern Millie, Rent, The Full Monty and
STOMP. (Complete client list
available upon request). Partners Tanya Grubich and Laura
Matalon oversee all of the productions on the TMG roster.
Prior to forming TMG, together and separately they handled
the marketing and press for countless national tours.
In 1994, with the Broadway production of Smokey
Joe's Cafe, TMG was established to market
and promote shows on Broadway. |
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